purelindsay

2011-09-10T21:06:00.001-07:00

Packaging

2011-09-10T20:26:00.000-07:00

Kraft Macaroni & Cheese
Created at Landor Associates for Kraft Foods
Design Director: Rahmin Eslami
Design Team: Rahmin Eslami, Strom Strandell, Chris Cullen, Matt Clemens

Athenos
Created at Landor Associates for Kraft Foods
Design Director: Rahmin Eslami

MiO
Created at Landor Associates for Kraft Foods
Design Director: Rahmin Eslami
Design Team: Chris Cullen, Strom Strandell

Breakstone's
Created at Landor Associates for Kraft Foods
Design Director: Rahmin Eslami
Design Team: Matt Clemens, Strom Strandell

Since joining the Landor Chicago office in 2008 I have been lucky to have touched many brands. Some just for a moment, some intimately and profoundly. From dusting off classic brands and breathing in new life, to creating something entirely new.

2010-03-22T18:16:00.000-07:00

Singing In The Abbey

2010-03-22T18:13:00.000-07:00

Visit the website

No really, visit the website, I designed that too.

Athenos

2010-03-22T17:29:00.000-07:00

Created at Landor Chicago for Kraft Foods
Design Director: Rahmin Eslami
Photography by Sladick-Wheeler

PURELINDSAY IS...

2008-05-13T12:46:00.000-07:00

pureLindsay.com is the portfolio of the Canadian born graphic designer Lindsay Jason Steele. Graduating from the competitive design program at Western Michigan University in April of '07, Lindsay relocated to Chicago, Illinois with artist / musician / backwards-talking girlfriend Katie Cooper. He currently works as a Designer at the design/branding firm Landor by day and takes on an array of additional freelance opportunities after hours. Lindsay has probably been spending too much time designing lately, but is doing so to pursue projects he desires; namely those which support friends and local communities. When Lindsay isn't designing he hangs out at the live-in art space Happy Dog, listens to Singing In The Abbey, plays with his cat, reads depressing books about the state of the world, and tries to think of ways to make it better

To contact Lindsay, write him an e-mail. purelindsay@gmail.com

RESUME

An unofficial review:

MARKS

2008-05-13T09:53:00.000-07:00

MiO Identity Created at Landor Associates for Kraft Foods
Creative Director: Dale Doyle // Design Director: Rahmin Eslami
50/50

SeaQuill is a 32 ft. Catalina sailboat

Created at Landor Associates for Kraft Foods
Design Director: Rahmin Eslami
Anna Talbot

Created at Landor Associates for Singapore Ovarian Cancer Awareness
Creative Director: Ben Chong

Mechanical Aptitude Test

2008-05-09T12:09:00.000-07:00

One of the more miscellaneous of freelance opportunities, but a fun one. Questions and concepts were developed by the psychology department at Wayne State University.

If you push the cart forward, which way will the can roll?

At which point is the rocket moving the slowest?

Which way will the trailer tip?

As the population of the earth increases over time, does the earth's weight increase, decrease or stay the same?

POSTERS

2008-05-09T09:09:00.000-07:00

the new green

2008-05-05T13:18:00.000-07:00

CHRISTMAS CARDS

2008-01-13T10:52:00.000-08:00

A yearly collaboration with girlfriend, Katie Cooper.
Christmas. '10

Christmas. '09

Christmas. '08

Christmas. '07 – Click to enlarge

Christmas. '06

BFA in Graphic Design

2007-06-19T19:59:00.000-07:00

Here is my beautiful work.

I Love/Hate Kalamazoo

Workshop with visiting artist Scott Stowell
Junior level

New Issues Poetry Book

Standing in Line for the Beast, by Jason Bredle
Intern One
Senior level

Winter Concert of Dance

Poster/postcard/newspaper ad. and program for
Western Michigan Universities School of Dance
Intern One
Senior level, Group Project

Exhibition Invitation

Poster/self-mailing invitation
Graduation Presentations
Senior level, group project

Type Primer

Cut and paste typographic exploration
Typography One
Sophomore level

Studies in Color Theory

A semester of color mixing
Color for Graphic Design
Sophomore level

Bus Schedule

Simplifying Complex Information
Typography Three
Junior level

Alternative Bus Schedule

Experimenting with heirarchy and order
Typography Three
Junior level

TV Addiction Calendar

Inspired by the amount of time wasted
watching television
Advanced Problems
Senior level

Journey

Five cities, twenty days, one book
Independant Study

Gilmore Theatre Season Brochure 2007/2008

Developing a visual system and artwork for posters, postcards, programs and the season brochure
Intern Two
Senior level, group project

FEEL

A book based on visual and physical textures
Special Topics: The Book Concrete
Senior level

Contact me at purelindsay@gmail.com